Let's be honest, NFS Undercover was bad, and EA knew it, that's why they handed development of the latest game in the series to Slightly Mad Studios, who had previously made the GTR series.
The game encounters problems that aren't necessarily it's own fault. The driving is good, great even, the issue is that both Forza 3 and Gran Turismo 5 are coming out around the corner, and with most people's opinions about Need For Speed soured by the last iteration, it'll be hard to convince them to go with Shift. That said, EA does a really good job. It's nice to see EA ditch the ridiculous story mode (IE: undercover cop looking to bust an illegal drug trade by infiltrating some illegal street racing club) in favor of what a racing game should be about: THE RACING.
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