The list of providers ranges from HBO Go, Syfy and Cartoon Network to full on providers like Verizon FiOS and Comcast. There is no specific date for release of this content on XBox Live, but according to the press release, we should see something by Holiday time. I for one can tell you that even if this doesn't replace my cable box, I will still use this service. To be able to get on-demand TV on my XBox just seems smart. I'm anxiously waiting for this software roll-out, and hopefully in the coming year we will see full cable integration.

Today we are happy to announce plans to roll out the next generation of TV entertainment on XBox LIVE. We have nearly 40 world class TV and entertainment providers coming to Xbox LIVE including: Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC TV and radio in the U.K.; Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy, that will begin rolling out to consoles in more than 20 countries this holiday.

Entertainment Partners on Xbox 360 (Existing and New)

• ABC iView – Australia
• AlloCiné – France, Germany, Spain, U.K.
• Antena 3 – Spain
• Astral Media's Disney XD – Canada
• AT&T^** – U.S.
• BBC – U.K.
• blinkbox – U.K.
• Bravo – U.S.
• BSkyB^** – U.K.
• Canal+^* – France, Spain
• Channel 4 – U.K.
• Channel 5 – U.K.
• CinemaNow (Best Buy) – U.S.
• Comcast – U.S.
• Crackle – Australia, Canada, U.K., U.S.
• Dailymotion – Available in 32 markets
• EPIX – U.S.
• ESPN^** – U.S.
• Facebook^** – Available in all 35 XBox LIVE markets
• FOXTEL^** – Australia
• GolTV – Spain
• HBO GO – U.S.
• Hulu – Japan
• Hulu +^** – U.S.
• iHeartRadio (Clear Channel) – U.S.
• Last.fm^** – U.K., U.S.
• LOVEFiLM – Germany, U.K.
• Manga Entertainment – U.S.
• Maple Leaf Sports&Entertainment/Real Sports – Canada
• Mediaset – Italy
• MSN with MSNBC.com – Canada, France, Germany, Italy, Japan, Mexico, Spain, U.K.
• MUZU.TV – France, Germany, Italy, Spain, U.K.
• Netflix^**– Canada, U.S.
• Rogers On Demand Online (RODO) – Canada
• RTVE – Spain
• SBS On Demand – Australia
• Syfy – U.S.
• Telefonica – Spain
• Televisa – Mexico
• "The Today Show" – U.S.
• TELUS^** – Canada
• TMZ – U.S.
• Twitter^** – Available in all 35 Xbox LIVE markets
• UFC – Canada, U.S.
• Verizon – U.S.
• VEVO – Canada, U.K., U.S.
• VimpelCom^** – Russia
• Vodafone Portugal^** – Portugal
• YouTube – Available in 22 markets
• ZDF – Germany
• Zune^** – Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Spain

^{* XBox LIVE Gold membership and/or other subscriptions/fees required. Kinect functionality varies by feature, provider and region.}

^{** Denotes existing partners on Xbox LIVE available today.}