Ok, well it isn't really for sale. At least not in the real world. But from watching the below video clips you could think otherwise. Well kind of. Well maybe if you were a little bit special, and not the kind that mom use to say you were. But I digress.
Crytek and EA are starting with the viral-ish type promotions a bit early here. They utilize a well-worn concept used back when the first Resident Evil film was starting to be pimped out. A nice little video or two showcasing something that looks like a real product just to entice fans and anyone really interested in the game. Now hopefully they will put as much effort into getting the game playable on more than 2% of the world's computers, graphics-wise. I'm sure they will.
Note: The 2% comment was a bit of sarcasm for those with a "good sense of humor."