THA LTD wanted to announce the May 16 launch of the action-puzzle game, Humanity, with a trailer that truly reflects the game: fun, a bit weird (in a good way!), and starring an adorable lil’ Shiba Inu. Oh, and importantly: clearly, undeniably Japanese.

What better way to do that than to recreate the wild – and brilliant – Japanese PlayStation ad campaigns of the PS1 and PS2 era? (If you haven’t seen them, it’s worth a search here on YouTube, we promise!). We’ve been incredibly flattered to hear Humanity compared to classics of this era, the late ’90s and 2000’s, a golden age for unique, designer-led Japanese games that defied conventional genres. And whether you share that nostalgia or not, or were even gaming back then, we hope you’ll enjoy that same spirit in Humanity: stylish and different, but with a deeply satisfying game at the core.

Humanity releases May 16, 2023, for PlayStation 5 (PS VR2 optional), PlayStation 4 (PS VR optional), and PC (VR optional). Available on day one as part of the PlayStation Plus Game Catalog’s May lineup, at no additional cost to PlayStation Plus Extra and Premium members.