Continuing to add to the exclusivity of its new DJ Hero franchise, Activision today announced that The Scratch Perverts and DJ Yoda created exclusive mixes for the upcoming release. I think this new release of information shows us two things: Activision wants the fans to know that they are really putting it all into this title and they are also shrewdly telling any competition that may spring up, "Yeah, don't bother, we got this." Not exactly a bold move on the large corporation's part and it's hardly a new concept. Create barriers to entry for your competition even before it exists by firmly planting in the consumers' minds that you are "the one and best. Read More...

This week the rumors have finally come to pass. Both Darth Vader and Yoda who were originally released as “console exclusive characters” have been made available for both the Xbox 360 and PlayStation 3. Sadly the price seems a little steep as Vader who first made his appearance on the PS3 is know downloadable on the 360 for the cost of 400 Microsoft points (or $5.00) and Yoda who appeared on the 360 can be downloaded off the PlayStation Store for the price of $4.99. Read More...