Continuing to add to the exclusivity of its new DJ Hero franchise, Activision today announced that The Scratch Perverts and DJ Yoda created exclusive mixes for the upcoming release. I think this new release of information shows us two things: Activision wants the fans to know that they are really putting it all into this title and they are also shrewdly telling any competition that may spring up, "Yeah, don't bother, we got this." Not exactly a bold move on the large corporation's part and it's hardly a new concept. Create barriers to entry for your competition even before it exists by firmly planting in the consumers' minds that you are "the one and best.
Read More...
