Amazon.com has become the first retailer to begin selling Xbox Live Arcade content, previously only available through Microsoft's official website or the Xbox 360 Marketplace.

The beta service offers US customers Xbox Live Arcade game codes, Microsoft Points and subscription cards

"PC gamers have enjoyed the convenience of digital downloads on Amazon.com for some time. Now Amazon.com and Microsoft are bringing that same level of convenience to platform gamers by expanding the reach of the Xbox Live digital platform to millions of Amazon customers," offered Greg Hart, vice president of Video Games and Software for Amazon.com.

Customers receive a code for their XBLA purchases, and the service currently offers over 100 titles, priced between USD 5 and USD 20.

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