Wii Sports Resort is the anticipated sports simulation game from Nintendo which will have more addictive games like archery, ping-pong, and fencing (Star Wars anyone?). Wii Sports Resort also utilizes the new Wii motion plus attachment which improves motion control accuracy. Six Flags will be showcasing Wii Sports Resort at nine of there theme parks for the 4th of July weekend. Rollercoasters and Wii, does it get any more interactive? A Wii Rollercoaster perhaps?
David McKillips, Six Flags Senior VP of corporate alliances had this to say “We’re excited to expand our partnership with Nintendo and bring this exciting pre-launch opportunity to our entertainment-seeking guests,”
“As proven over the last two seasons, Six Flags continues to provide an effective mix of brand exposure and experiential marketing benefits to help drive awareness, sampling and, ultimately, sales for our partners.”
The idea of promoting video games through theme parks seems like an excellent marketing strategy, exposing hundreds of thousands of kids finally willing to play outside, to a video game that isn't released in the US until July 26th. I wonder if they will have an express line to play? 2 tickets for the Wii please.
