Today Nintendo and the American Heart Association announced a partnership to get you off your couch and be active. Throwing around various statistics and knowing gamers, the two powerhouses look to empower gamers to become active, make time for exercise and enjoy getting fit. Along with the announcement comes the unveiling of a new website to inform users of how they can get involved at home using Nintendo products and across the country with AHA's Start! Heart Walks.
As much as I want to be cynical and sarcastic about how this is simply a business move to sell more Wii's or how the AHA is just piggybacking on the success of Nintendo's console or how it is only a vehicle to sell the Wii Vitality Sensor, I'm going to restrain myself, be positive and optimistic.
Read More...
