The Lodge
Paramount+ is bringing The Lodge back to SDCC in 2025, and here is a look at all the fun The Lodge will open up for us
For the fourth year running, Paramount+’s The Lodge is on the way back to SDCC 2025. A solid little showcase and bit of fun for fans of the various shows that Paramount+ has running or will be launching soon. Given how it has been in the past, this is going to be one of the fun events going on during the convention that will have many lining up again. Especially as The Lodge is something happening during SDCC that will not require a badge to go to. So, for those who have days they were not able to secure for it all, you will have something to do when this all kicks off on July 23rd and runs until July 27th. If you are willing to wait in line or hope for the best if more tickets for the experience open up.
Yes, sadly, before any of the news of what was going to be at The Lodge came out, timeslots to go have been gobbled up. That is the way of SDCC, though, but thankfully, there will be a standby line for those who don't have time to sit in front of a computer all day. Paramount doesn't want anyone to miss out on the hidden things coming in Dexter: Resurrection, the chance to step into a Star Trek holodeck, or even to snag a M*Tex souvenir mug from the watering hole of Landman. Those are just a few of the things that The Lodge will be offering up when the doors open at the themed up Happy Does Bar at 340 Fifth Ave, San Diego, CA 92101. Even fans of NCIS, Mission: Impossible, and just the sports of the NFL will have something fun to check out. You can see some AI-generated mock-ups of the area just a little lower down. We have hit up this experience every year it has been at SDCC, and they all do look accurate to the location. So, think about adding all of this promotion to your time.
Paramount+ returns to San Diego with more unforgettable fan experiences and immersive activations than ever before, bringing the service’s expansive offering of iconic franchises and beloved titles to life. Paramount’s fandoms can take in new, interactive events and returning favorites, including The Lodge, the can’t-miss fan destination that transports guests into the worlds of beloved Paramount+ titles. New this year is the “Paramount+ Mountain Experience” convention floor booth featuring a towering mountain crane challenge and an outdoor “Nerd Out” fan booth. The celebrations kick off on Wednesday, July 23 through Sunday, July 27.
Paramount+’s The Lodge
Paramount+ is bringing The Lodge back to the Gaslamp District for its third consecutive year — this time with its biggest, boldest, and most immersive fan experience yet. From Wednesday, July 23, through Sunday, July 27, fans can step inside the interactive takeover at Happy Does (340 Fifth Ave, San Diego, CA 92101), no SDCC badge required.
As the fourth stop on its national 2025 tour, The Lodge will feature expansive activations inspired by more hit titles and iconic franchises than ever before. From themed drinks and dynamic set recreations to exclusive giveaways and share-worthy photo ops, the Lodge promises unforgettable experiences for fans of all ages. This year’s activations include:
The Dexter: ResurrectionVault
The Vault has reopened…and it remembers everything. Hidden behind the sleek facade of a wine cellar lies a mysterious Vault, an unsettling shrine to the darkest corners of human nature. Inside, guests will discover a chilling collection of relics, case files, and twisted keepsakes from some of history’s most notorious killers, all curated with cold precision in true Dexter fashion.
Experience Star Trek: Strange New Worlds and Starfleet Academy
To celebrate the spirit of Star Trek: Strange New Worlds season three, fans are invited to step inside an oversized Starfleet holodeck, a fully immersive sci-fi playground featuring a series of interactive vignettes, each inspired by specific episodes from the upcoming season. Guests can sip cosmic cocktails in the romantic ‘Intergalactic Love Lounge,’ or dive into a campus-inspired environment of the Star Trek: Starfleet Academy space that features exclusive themed swag. Designed for free exploration, social sharing, and full-throttle fandom, this holodeck journey lets guests experience the series like never before.
The Landman Patch Café
Step into an authentic slice of Midland, Texas, and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M*Tex souvenir mug.
Go Off The Grid With NCIS: Tony & Ziva
Enter a world of espionage, romance, and high-stakes tension in this Parisian café with a twist. Inspired by Tony and Ziva’s journey, this space features a cozy exterior that hints at the quiet life they crave, while the inside transports guests to a different world. Step inside a stripped-down safehouse, complete with Easter eggs such as surveillance equipment, photos, and passports.
Paramount Pictures invites fans to celebrate the legacy of the Mission: Impossible franchise with an immersive experience that drops guests straight into the high-stakes world of Ethan Hunt. Die-hard fans and first-time agents alike will experience a one-of-a-kind photo opportunity in a recreation of the iconic scene from Mission: Impossible (1996) where Ethan is lowered into a high-security vault. Guests can strike the legendary suspended pose for a personalized image to take home of their unforgettable IMF mission.
Score a Touchdown at the CBS Sports Clubhouse, a stadium-inspired space repping all things The NFL On CBS. Fans can take a seat in the arena-style bleachers or check out a vibrant arc of all 32 jerseys, celebrating every team in the league. Down on the turf, guests can test their aim in a target practice challenge. The UEFA Champions League-themed sports bar is also the perfect spot to kick back and relax.
Select fans can also participate in an interactive social experience while they wait in line for The Lodge at the Paramount+ Fan Frontier Outpost. Guests will have a chance to “claim” their very own spot on the legendary Paramount Mountain* inspired by Paramount+ IP such as Spongebob Squarepants, Star Trek, Yellowjackets, Survivor, and more in a fun and unique way. Upon exiting The Lodge, participants can pick up their personalized printed “deed” at the outpost, and a digital copy will be sent via SMS. Operating hours: Thursday, July 24 - Saturday, July 26, for three sessions between 11 AM - 2 PM.
For the first time ever, Pluto TV, the global leader in Fast and the complimentary free streaming service to Paramount+, will also be featured in The Lodge. This summer, Pluto TV is exploding with hundreds of fan-favorite blockbusters and cult-classics films – all for free. To celebrate the service's “Summer of Cinema” campaign, the Pluto TV activation will be bursting with free popcorn, slushies, and a one-of-a-kind photo op.
Location: Happy Does Bar, 340 Fifth Ave, San Diego, CA 92101 Operating Hours & Admission: Wednesday, July 23 from 6–10 PM; Thursday, July 24 - Sunday, July 27 from 9 AM - 7 PM daily. Admission is free, but on a reservation system. Sessions can be booked via this link. There will be a standby line daily if no reservations are available. Note: The Lodge is not an official Comic-Con activation; therefore, no SDCC badge is required for entry.
Do you like the spread of IPs there will be at The Lodge this year? Is it weird to have the official announcement coming out well after all of the bots and internet active people have snagged all the general timeslots? What other IPs from Paramount were you hoping to see on the list out there? Could we still see some of the other IPs not listed still show up as they have done with many of the past events? Let's start that discussion in the comment section and see where all of that goes. The team and I will be out there at SDCC this year, and also going to try to check out The Lodge. If you are not going to be able to or willing to spend the time, just make sure you are checking in on our social channels to get a look inside all of it. We will do our best to give you the experience you might be missing out on.
