Below is the trailer mentioned above and while it isn't all that informative as far as actual game play but it does give a real and kind of scary view at what the story is about. It looks like they are completely running with the idea of how easy it is for complete scum to rally "supporters" just because they can get you watching online. It also kind of depicts how 'sheeple' don't like to think for themselves. I have personally seen people blindly do just what they are jabbing at here in the clip. Hopefully others will to.
I just hope I'm not reading more into what the developers are aiming for here though. I'll admit that I hope it is a little bit of an eye opener for those gamers out there who, in the real world, would be one of those 55 million people blindly following. Granted that is just my hopeful thinking for the human race. Either way watch and enjoy.