Eric believes that the key to continuing Call of Duty's success is its Quality, saying "We need to focus: on making games that constantly raise the quality bar; on staying ahead of the innovation curve; on surrounding the brand with a suite of services and an online community that makes our fans never want to leave. Entertainment franchises with staying power are rare. But Call of Duty shows all of the signs of being able to be one of them. It's up to us." So judging by that quote from the memo we can expect the Call of Duty franchise only to improve.

But that leads us to why fans of Call of Duty might be a little scared. Activision has a little list of game franchises that have performed the same as Guitar Hero. Remember Tony Hawks Pro Skater? How about the most recent release of that game franchise? Is that still as good as the original? Yes there is a bit of bias and me being a bit of a skeptic, but hopefully there isn't a Call of Duty: Shred coming out anytime soon.

What do you guys think? Do you believe this is a good thing for CoD? Will the series get better and better? Or are you worried Activision is going to milk it dry?