Well not from the description I just gave. From what is actually said in the short video clip with even shorter game footage is way more on par. Since the gag is so short I'll leave it for you to watch below so as not to spoil things. Although the spoilage isn't really all that much.

I do find it a little odd that EA and PCF are scaling things back this close to launch - now just under two months away. I mean, they seem to have had the PR team from Dante's Inferno working on this. They go from sending out packages of meat filled with shrapnel to just having video clips like this. I guess packaging the Gears of War 3 beta with the game is enough for this new IP to use for prompting sales - at least on the XBox 360.

Hopefully this is just a "tease" for a much larger, and seemingly comical, campaign.