If you want to see the quietly launched site, just point your browser over to kingsmouth.com and let the search continue for how the city is changing. Changing from a sleepy seaside New England town into, well, something completely different and fitting for the factions of the game to clean up. For instance, take a look at the gallery and you might see a few shots that don't seem to fit, if you catch my drift.

But of course the gallery of Kingsmouth is not the only placed to find interesting information. The whole site looks it will, and most likely will, be changing on some form of constant basis to slowly leak info to the MMO community. News and events have been updated and they have a full "team" of designers from the city working on the site. So be ready to find loads of hidden things. Maybe in the page source, maybe in images, maybe in posts. In any instance, let the viral campaign begin for The Secret World.